The Footfall Plus (FF+) application expands on the functionality of the FF Standard version, allowing businesses to get even deeper understanding of customer affluence, by adding advanced tracking technology and automatic customer segmentation.
Using this application, businesses can get solid data on customer affluence, behavior patterns and distribution throughout the shopping environment by adding hotspot analysis and introducing non-invasive, customer tracking within the branch.
As a way to make demographics a part the consolidated analysis, this solution also introduces A.I. based cognitive services, which enables businesses to design better sales strategies and drive revenue.
- — All FF Standard Features
- — Centralized web application
- — Uses small footprint cameras
- — Identifies customer demographics at entry points
- — Can track individual customer journeys
- — Identifies and charts branch heat maps
- — Forecast affluence and customer traffic trends
- — Adds demographics as analysis filters
- — Seamlessly integrated with IX modules
- — 3rd Party Integration Ready